Article Review - 322
Students may fulfill a portion or all of their course research participation requirement by critically reviewing published research articles. Article reviews that satisfy the requirements (see instructions) will earn 1 research credit.
For additional information, please review the complete instructions and template.
Students may choose from any of the available articles below. Full articles can be accessed through the University Libraries.
- "Want" Versus "Need": How Linguistic Framing Influences Responses to Crowdfunding Appeals, L Su, J Sengupta, Y Li, and F Chen, Journal of Consumer Research, 2024.
- More the Merrier: Effects of Plural Brand Names on Perceived Entitativity and Brand Attitude, T Gupta, S Chen and S Mohanty, Journal of Consumer Psychology, 2025.
- Tiered Discounts as Multiple Reference Points for Spending, A Cheng and GR Ross, Journal of Consumer Psychology, 2023.
- The Genesis Effect: Digital Goods in the Metaverse, H Yang, Journal of Consumer Research, 2024.
- The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction, RL Soster, AD Gershoff, and WO Bearden, Journal of Consumer Research, 2014.
- Recycling Gone Bad: When the Option to Recycle Increases Resource Consumption, JR Catlin and Y Wang, Journal of Consumer Psychology, 2013.
A template for your review can be downloaded from the link provided above. Completed alternative assignments should be emailed to asmbehavior@unm.edu on, or before, the last day of the marketing session for which the student would like credit.
Sessions
- For Marketing Research Session A the deadline is February 27, 2026
- For Marketing Research Session B the deadline is April 3, 2026
- For Marketing Research Session C the deadline is May 1, 2026
Each completed alternative assignment counts as one research credit. No late submissions will be accepted.